It’s no secret that blog posts, videos, and other content marketing strategies are a great way to drive traffic to your website. Content marketing is the best lead generation tactic. The problem is that without promotion, it’s easy for your content to get lost in the shuffle of information overload on the internet. That’s why we’ve compiled four proven strategies you can use today to promote your content like a pro.

Here are the Four proven strategies on How To Promote Your Content

1. Guest Posting

It is a great way to get more exposure and traffic. It’s also an opportunity for you to build relationships with other bloggers in the industry, leading to collaborations or even guest posts on their blogs.

This strategy is a way of getting backlinks from high-quality sites that are relevant to your niche. Notably, the best parts about guest posting are that it doesn’t require any technical knowledge—you need some writing skills and research topics related to your site. And if you have these two things, then there’s no reason not to try out this strategy now.

It may seem like you will be busy, but those early guest posts helped build the audience’s foundation. What’s critical is that you need to look for sites where you can have audiences that are already existing and find a way to make yourself present there.

2. Landing a Publication Column.

Landing a publication column is an excellent way to increase your visibility and credibility. It’s also a great way to build relationships with other influencers in your industry. The benefits are endless, but the process can be daunting.

Begin your search by asking yourself a few basic questions. What industry publications do they enjoy reading? How many readers do they get monthly? How much engagement do they get in the average article?

You’ll quickly begin blog publishing success from high-traffic sites and gain valuable insight. What works online once you reach higher tiers on their pay scales or monetize with affiliate links, launching your product, selling freelance services, or otherwise.

3. Creatively Leveraging Social Media Marketing.

Nowadays, social media has a significant impact on the market ever since its widespread sensation in 2008.

Everyone is captivated by it, and if you’ve got a product that people will want to share on their feed, then your marketing campaign just got a lot easier. With Creatively Leveraging Social Media Marketing, you’ll learn the basics of social media platforms like Facebook, Twitter, Pinterest, Linked In, Reddit and Instagram so you can choose which ones are best for your type of business.

First things first: which platform suits you? You’ll also get hands-on advice from experts who can help with hashtag selection (have any idea yet?) or finding influencers to work with on campaigns using these new skillsets to craft cost-effective – but practical – marketing plans.

4. Participating in Groups, Forums, and Message Boards

Let the world be your audience. Join or create a forum relevant to your interests, and you’ll find like-minded people who will welcome you with open arms and complimentary followers. When you think of groups, think about joining one that speaks to all those areas in need of passion and attention: landscaping, gardening, dancing, writing, reading.

Example, Reader, books are essential to you. You can relate to the feeling you get when you read a book that resonates with your thoughts. Significantly, it helped push people in your life to think about things differently or sincerely made them reconsider their perspective?

The reason why joining Groups can help tap into communities of kindred spirits who share both an interest in books and want new perspectives themselves. These interests will tie together all aspects of clicking Groups that span different content types like comics and story collections.

For those competitive readers who love bragging about how many books they’ve finished (or those just looking to find companions on their reading journey), apps like Level Up provide challenges such as who has won more competitions this week than anyone.

People turn to the internet for millions of reasons and purposes, so there is no way to believe that advertising your business online will be a fruitless task. Imagine connecting your business to a broader audience, easily tapping your target market with just a few clicks of a button. Internet marketing surely makes a novice entrepreneur feel hopeful of the future of his/her business with the tools it provides to attain success.

Gone are the days of limited advertising media, because internet marketing evens out the playing field of small businesses and large enterprises, alike, in terms of products and service advertisements.

Listed below are 5 reasons to utilize internet marketing for your business.

1. Cheap advertising

Before internet marketing emerged, businesses are accustomed to hire professional advertisers to better serve their brand, not to mention seconds of screen time on televisions cost hundreds of thousands to a million, but the atmosphere today is much different. With internet marketing, budget doesn’t have to be an issue anymore.

Advertising online is the cheapest way to introduce your business to a wider audience without hurting your funds.

2. You can do it yourself

Unless your company is aiming for professional content, online advertising can basically be done on your own. Most small businesses are ran by a single person and some local brands keep a minimal number of staff. Internet marketing is not too complicated that one person cannot do it. The main goal is to catch your market’s attention and provide a complete and transparent information about your business.

3. Wider reach

There are more people on the internet, today, than those who are not. You don’t have to think hard about where you can find the best medium to present your business to gain a wider audience.

Not only can your company reach more people with internet marketing, it can also reach farther. Think bigger! Most online local start-up businesses are expanding their shipping services to accommodate overseas customers. You can never assume that your business is being viewed only by people who live near you.

4. Builds vendor-customer relationship

A huge part of business is the people. Almost every aspect of building and running a business is concerned with the people or the market. Online presence will open the door to your customers to reach you in a convenient manner. Not only can you address customer problems first hand, you can also layout product information efficiently online.

Customers are more likely to give their trust when their queries are answered immediately, leaving no room for them to doubt your assistance. Aside from this, showing that you are aware of relevant issues will build your audience’s confidence in your company.

5. Provides more creative opportunity

People don’t have a long attention span nowadays. It takes a little more convincing for them to be captivated or even intrigued by the content you put out. Good thing with internet marketing, your options for creative advertisement is a lot broader compared to other media. This is also beneficial for creatives because they are free to experiment with whatever type of content they want to release that perfectly fits the demand of the company.

Internet marketing, also known as online marketing, uses web-based channels to promote a company’s brand, products, and services rather than using mediums such as billboards, print, television, and radio advertisements. They target potential customers through social media marketing and content marketing, where they usually spend their time browsing, socializing online, and shopping.

With internet marketing, anyone with business today can promote their products or services by making a website and building campaigns that would cost little or no cost, which is a big help, especially for small businesses.

There are seven kinds of Internet Marketing:

Social Media Marketing

Social media marketing is the process of using social media platforms such as Facebook, Twitter, Instagram, Pinterest, and YouTube, to attract and communicate with potential customers to increase sales, build a brand, and grow a business. It includes having good content for social media profiles and advertisements, engagement, or communicating with the audience and analyzing outcomes.

Content Marketing

It is strategic marketing. It focuses on creating relevant and consistent to attract and engage audiences in potential or profitable customers. There are various forms in which you can share your content like blog posts, videos or vlogs, infographics, podcasts, etc. It works alongside social media marketing and search engine optimization.

Search Engine Optimization

It is also known as SEO. It is the process of improving your site or search engine to drive website traffic, which increases visibility and searches that attracts attention from the audiences. Google is the most popular search engine, and if you want your online business to appear at the top result when someone searches for specific products or services, you must optimize and improve your website.

Email Marketing

It is an online marketing strategy that uses email to send direct messages or marketing messages to develop a relationship, gain new customers, and maintain relationships with the existing buyers. It works with social media marketing and content marketing. Email marketers will usually use bait, such as discount coupons showing 10% off in any first purchase to acquire customer’s attention.

Influencer Marketing

An influencer is someone who has a significant effect on people. They can affect other people’s decisions, and they have massive online followers. They can either be a celebrity, bloggers, vloggers, or politician. Influencer marketing is a strategy to work with influencers to promote your brand, product, or service to their social media profiles.

Paid advertising

It is a form of online marketing that pays the advertisers to show and promote the brand or product into online platforms, mainly Facebook, Instagram, Twitter, and YouTube. It includes pay-per-impression (PPI), pay-per-click (PPC), and display ads. Paid advertising is an efficient marketing strategy to expose the business to a broad audience, even if it costs more than earning.

Affiliate Marketing

It is a form of internet marketing where you can earn money by referring to or promoting another company’s brand, products, or services. It allows you to generate sales by commissioning an internet marketer or influencer. It is associated with social media marketing, influencer marketing, and content marketing.

It is not too farfetched to say that the internet is what makes the world go round these days. From shopping, to communication, entertainment, learning to business, the internet plays a major indispensable role. Every single day, people use the internet for different reasons and purposes. This is why it doesn’t come as a surprise if internet marketing is here to stay.

If you want to step into the world of internet marketing, first, you need to make yourself familiar with its different. Take a look at the following types of internet marketing that you should be familiar with:

SEM or Search Engine Marketing

Search engine marketing is a type of internet marketing that targets users of search engines including Google, Bing, and Yahoo. The goal of search engine marketers is to boost the ranking and visibility of landing pages or websites they promote in search engine result pages. SEM can be achieved with the use of paid search marketing or free algorithmic SEO or search engine optimization techniques.

Email Marketing

This is a form of direct marketing where customer relation messages or commercial information are sent to a group of individuals who are either existing or potential customers through the use of emails. This type of internet marketing includes opt-in email advertising in which subscribers allow trusted websites or companies to send them messages.

SMM or Social Media Marketing

SMM involves several tactics and strategies to attract website traffic or attention from users of social media channels or networks like Facebook, Instagram, YouTube, and others. SMM can sometimes overlap with other types of internet marketing as it uses the attention of people to spread information online.

Content Marketing

Content marketing is the umbrella term for various marketing practices where content is used to engage and attract target audience and encourage them to take profitable actions as consumers. Content marketing uses content such as articles, videos, presentations, and images to achieve marketing goals. This is regarded as a broad function because this comes in handy in the successful implementation of other forms of internet marketing.

Affiliate Marketing

This is a type of internet marketing where a business works with its affiliate for promoting its service or product and boost sales. Affiliates are often made up of online publishers who promote a merchant’s product. They are given a reward or incentive for each customer or visitor they can bring to the business using their own marketing strategies.

Mobile Internet Marketing

This particular type of internet marketing uses wireless internet or mobile media such as smartphones to  advertise information or communicate marketing to the target audience with the purpose of influencing potential and current customers to take action. As smartphones and mobile gadgets become more popular means of browsing the internet, mobile marketing is enjoying a boom in popularity. It is now possible to optimize websites for easier mobile browsing.

These are just some of the most basic types of internet marketing. Some of these marketing practices often overlap with each other while others can be combined or used together to achieve internet marketing success.

The world is becoming an ever more competitive place, and consumers are today able to source products and services from an extensive variety of suppliers with greater ease than has ever been the case. The face of marketing has also changed. Whereas only a generation ago above the line advertising in a magazine, newspaper, on television and on the radio were the chosen methods of attracting interest and building a loyal customer base today the Internet has become the communication channel of choice.

With a simple entry into a search engine, the consumer now has access to incredible choice. The low barriers to entry of the Internet mean that businesses of all sizes can have a marketing presence to showcase their products and services without having to spend large amounts of money.

The increase in the value of social media has also impacted on how consumers find products. Today personal recommendations and support for goods and services on pages websites such as Facebook are far more trusted than traditional advertising.

All this has made the practice of search engine optimization (SEO) more important than ever before.

Using SEO allows companies to increase their visibility in search engine results. The aim of SEO is to get your business and its products onto the first page of the search engine results. Statistics show that consumers visit websites on the first page of the Search Engine Results Pages (SERP’s) 95% percent of the time, and the amount of visits to those companies that appear on subsequent pages falls off dramatically.

The practice of SEO has become more complicated as time has gone on – whereas in the past merely stuffing your website full of keywords would get you noticed by the algorithms that power search engines like Google that same approach will damage the visibility of your website on the SERP’s.

Today real content that adds value to the Internet experience of the web user is rewarded.

So why would you need to outsource SEO and retain the services of a professional SEO company?

#1 Time.

Very few companies have the time to develop the sorts of content that will ensure that the appear on page 1 of the SERP’s and attract visitors to their site on a regular basis.

#2 Strategic Approach.

As previously mentioned the world is a competitive place and the Internet plays its part in this. A professional SEO company will perform a competitive analysis and develop keywords for use in your quality articles that will set you apart (and above) your competition.

#3. Measurement.

‘If you can’t measure it, you can’t manage it.’ An SEO campaign is not a ‘fire and forget’ effort – it requires constant adjustment to keep that sales funnel full. Changes to search engine algorithms and the competitive environment make it a strategic imperative to measure the results of your campaign. A professional SEO company will provide the metrics to show how effective your campaign is and how it should be tweaked for maximum impact.

#4 Expertise.

Content is king, and a professional SEO company will have skilled writers who have honed their skills in identifying trends and writing content that that works.

Our SEO Outsourcing Partner

Keyforge.net is one of the best SEO expert services in the Philippines. They provide SEO in Manila, capital of Philippines and even as far as Baguio City. They do whitelabel SEO so if you are an agency and you want a team that can help you deliver SEO results for your client, don’t hesitate to visit their site to know more.