The world is becoming an ever more competitive place, and consumers are today able to source products and services from an extensive variety of suppliers with greater ease than has ever been the case. The face of marketing has also changed. Whereas only a generation ago above the line advertising in a magazine, newspaper, on television and on the radio were the chosen methods of attracting interest and building a loyal customer base today the Internet has become the communication channel of choice.
With a simple entry into a search engine, the consumer now has access to incredible choice. The low barriers to entry of the Internet mean that businesses of all sizes can have a marketing presence to showcase their products and services without having to spend large amounts of money.
The increase in the value of social media has also impacted on how consumers find products. Today personal recommendations and support for goods and services on pages websites such as Facebook are far more trusted than traditional advertising.
All this has made the practice of search engine optimization (SEO) more important than ever before.
Using SEO allows companies to increase their visibility in search engine results. The aim of SEO is to get your business and its products onto the first page of the search engine results. Statistics show that consumers visit websites on the first page of the Search Engine Results Pages (SERP’s) 95% percent of the time, and the amount of visits to those companies that appear on subsequent pages falls off dramatically.
The practice of SEO has become more complicated as time has gone on – whereas in the past merely stuffing your website full of keywords would get you noticed by the algorithms that power search engines like Google that same approach will damage the visibility of your website on the SERP’s.
Today real content that adds value to the Internet experience of the web user is rewarded.
So why would you need to outsource SEO and retain the services of a professional SEO company?
Very few companies have the time to develop the sorts of content that will ensure that the appear on page 1 of the SERP’s and attract visitors to their site on a regular basis.
#2 Strategic Approach.
As previously mentioned the world is a competitive place and the Internet plays its part in this. A professional SEO company will perform a competitive analysis and develop keywords for use in your quality articles that will set you apart (and above) your competition.
‘If you can’t measure it, you can’t manage it.’ An SEO campaign is not a ‘fire and forget’ effort – it requires constant adjustment to keep that sales funnel full. Changes to search engine algorithms and the competitive environment make it a strategic imperative to measure the results of your campaign. A professional SEO company will provide the metrics to show how effective your campaign is and how it should be tweaked for maximum impact.
Content is king, and a professional SEO company will have skilled writers who have honed their skills in identifying trends and writing content that that works.
Our SEO Outsourcing Partner
Keyforge.net is one of the best SEO expert services in the Philippines. They provide SEO in Manila, capital of Philippines and even as far as Baguio City. They do whitelabel SEO so if you are an agency and you want a team that can help you deliver SEO results for your client, don’t hesitate to visit their site to know more.