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This may be on of  Steve Rubel's Articles yet !

This idea didn't occur to me when I started and this blog five years ago and named it Micro Persuasion, but in all honesty it could have. It's been percolating in my subconscious for a long time. In the digital age - where every second there is something new tugging at our attention - we are influenced more than ever by tiny little icons. And there's no sign of the trend abating.

It used to be that in the old days only brands could afford nice logos. However, today almost everyone and everything has an icon. These little logos say a lot about a brand's persona and what they stand for. However, icons are not just for products and services anymore, it's for individuals too.

I don't know about you but I make decisions about the digital tools/services I use and the digital personas I choose to follow on Twitter or Friendfeed not just based on their attributes alone, but their icons. I bet that I am not alone. Icons also influence the mobile applications we choose to put on our handhelds, the sites we bookmark (because of their favicons) and the apps we run on our desktops."  Steve Rubel SATURDAY, MAY 16, 2009

Micro Persuasion: Iconography Dominates in the Age of the Attention Crash.

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Most Popular Stumbles Micro Persuasion Edelman Digital
activism · animals · animation · anime · architecture · arts · astronomy · atheist · bizarre · blogs · books · cars · cartoons · cats · clothing · comics · computer-graphics · computers · cooking · crafts · cyberculture · drawing · drugs · environment · graphic-design · hacking · health · history · humor · illusions · internet · internet-tools · linguistics · linux · mathematics · movies · multimedia · music · online-games · open-source · painting · philosophy · photography · physics · politics · programming · psychology · relationships · satire · science · self-improvement · software · stumblers · travel · video · video-games · web-design · windows · writing ·chris-brogan

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About Blue Tooth

Posted by Andy QuayleApril 28, 2009-Techburgh-

Author: Jeremiah Slivka
Bluetooth was designed to allow low bandwidth wireless connections to become easy to use so even those who are new to wireless can use them. Version 1.1 of Bluetooth describes a low power, short range wireless networking technology that uses radio waves to send data at rates up to 720 kilobits a second.

The World of Bluetooth | TechBurgh Blog and PodCast.

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"But as fate would have it, while awaiting Daniel's arrival, I bumped into Michael Arrington of TechCrunch in Palo Alto, who was finishing breakfast at the place Daniel and I had scheduled. Arrington kindly offered us both an invite to see the uber-blog's new office, just a few blocks away, which we accepted.!"FRIDAY, APRIL 10, 2009   Louis Gray

Unbeknownst to us, the casual invite turned into meet and greet mania. In addition to Arrington's team, including Jason Kincaid, Sarah Lacy, Henry Work, Asad Akbar and CEO Heather Harde, both Robert Scoble and Jason Calacanis stopped by - making the room high on geeks, even if low on furniture (they're still building it out).

"Rumor has it from the Inner Bop Circle that Mr Gray and Mr Calacanis were at this  meeting , but are organizing the Segway 500-The race is scheduled for Late August 2009 ,from Art's Deli in Studio City to The Spa Hotel in Palm Springs-so business was done-any one owning a Segway is invited-But the Inner Bop Circle found out that Mr Gray and Mr Calacanis have had the company that builds an electric car soup up their Segways-this will be the Social Media event of the year-This Is Huge it seems that Chris Brogan and Steve Rubel have sent their Segway's to be tuned by the Car Guys on NPR-This is a tough race since Mr Calacanis of Mahalo already is adept at electric motoring-rumor has it that Seth Godin quietly will be sponsored Ferarri - Scolbe's Seg  "Scrapple" will be the one to watch no one has seen it -!"Marshal

louisgray.com: Super Geek Spotted at TechCrunch HQ On a Segway.

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