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” A Great Read!”

SEPTEMBER 7
tags: austin american statesman, posterous, social media
by Dave Levy
There are some things that will newspapers will always be able to uniquely contribute when it comes to news and information. For a fascinating example, Steve Rubel pointed to a case at the American Statesman down in Austin last week, and it’s worth taking a close look not just because of the technology that Rubel is currently poster-childing.

Posterous is a cool idea when it comes to expanding what can be done with the current “its” of social media: lifestreaming and microblogging. Looking in part like a Tumblr blog, it’s controlled through a very low participation barrier. No registration – just e-mail what you want to say and it starts your very own stream. That’s it. There is plenty of customization you can do, but there’s no need. It wins on two of the levels that Twitter did – simplicity and universal access – and that’s probably why Steve has gravitated to it.

This post is not about Posterous, though, it’s about what the Statesman is doing with it. The paper is using the tool as a new way to continue what papers have been doing for hundreds of years:

…bring the local community together with unique content that relates to them and only them.!” Dave Levy

Dave Levy is a self-proclaimed digital, social and mobile media geek, writing about the history of journalism and communication from the perspective of PR professional with a research-background in mass communication. For comments of varying length on this topic and others, check out Dave on Twitter, Facebook, or LinkedIn.

And, of course, there’s always e-mail.

Editor’s note: I work for Edelman PR in Washington, D.C., but everything in this blog is my own work and my own opinion.

Newspapers as the Community Hub « State of the Fourth Estate.

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