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WEDNESDAY, JUNE 10, 2009
Search Engine Visibility and PR - An Edelman Digital White Paper
Regular readers here know that in addition to focusing on emerging technologies, I also have long taken an interest in how search engines are evolving. Fundamentally, I believe that Google is media and also every brand's home page. Therefore, search engine visibility (and all of the reputational concerns that go with it) are front and center an opportunity for the public relations industry to shine.
With this in mind, my colleagues and I have co-authored a 13-page position paper on Search Engine Visibility. We released it to our clients last month but now we are making it available to the public today at the Edelman New Media Academic Summit in Washington. You can download it here (PDF). It's also embedded below. This is the second in a series - the first is here.
In the paper we posit that today there are two primary search visibility tactics: Paid Search (more widely known as search engine marketing - SEM) and Optimized Search (e.g. SEO). Both of these are generally not managed by public relations professionals. WEDNESDAY, JUNE 10, 2009 Steve Rubel
Micro Persuasion: Search Engine Visibility and PR - An Edelman Digital White Paper.
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Spread the Word!

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Shout Out For Innovators !
By Andraz Tori on June 11, 2009 2:56 AM | No Comments | No TrackBacks
A year ago initial thoughts were exchanged. The theme was simple: what is the easiest way for publishers to mark-up their content to make it more valuable? And what kind of value can they get?
Semantic web promises havens. The promise of machines understanding the data and acting on it semi-autonomously. But how do we get there? Not many are willing to put in a lot of work into publishing data in new formats. For the benefit that might or might not come years after enormous resources will be spent?
So why not start with something easy, say tagging? Marking up text with exactly defined concepts.
CommonTag Blog.
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Spread the Word!
I think Mr Gray proves that content is King-as a great Wordsmith he could use a Quill pen and scribble on Post It Notes and develop a following-the debate on what vehicle to drive your content is interesting ! I like this addition to his site-check below
FRIDAY, MAY 29, 2009 Louis Gray
Google's Blogger Challenge: Win the Marathon and Don't Bonk.
Sometimes I feel like I am a rarity in the tech blogging world, considering I haven't moved away from the Blogger platform and onto the more frequently celebrated, higher geek cred option, WordPress. In fact, I'm such an oddity that I am not even on the newest version of Blogger. I still cling to the "Old" Blogger and post my stories using FTP, as it's something that has worked for me for the better part of three and a half years. But while I haven't made the switch, many have - falling in love with WordPress' wide array of extensions and open source mentality. I've even had offers for people to help me move off Blogger to WordPress, and have, so far, resisted.
Google's Blogger Challenge: Win the Marathon and Don't Bonk. - louisgray.com.
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