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Talent " In Michigan !"  Devin Scillian

Devin Scillian's children's books are equal parts smiles, sighs, laughs and goose bumps. His school presentations have inspired countless children to think of themselves as not only readers, but writers as well. And his "America" books have called them to citizenship. With a team of talented and acclaimed illustrators as partners, Devin's unique style of storytelling empowers children to feel proud of their heritage. His patriotic alphabet book A is for America has become a staple in classrooms, libraries, and children's nightstands. Published by Sleeping Bear Press, the book has been hailed by critics, parents, teachers, and, of course, children all over the country. And in books like Fibblestax and Cosmo's Moon, Devin's vivid imagination takes flight and invites readers to do the same.

Devin's Books.


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Interesting  Web Site  Noticed their credits on   http://www.eliasonfamily.info/blog/

Web design resources, tutorials and articles.

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WEDNESDAY, JUNE 10, 2009

Search Engine Visibility and PR - An Edelman Digital White Paper
Regular readers here know that in addition to focusing on emerging technologies, I also have long taken an interest in how search engines are evolving. Fundamentally, I believe that Google is media and also every brand's home page. Therefore, search engine visibility (and all of the reputational concerns that go with it) are front and center an opportunity for the public relations industry to shine.
With this in mind, my colleagues and I have co-authored a 13-page position paper on Search Engine Visibility. We released it to our clients last month but now we are making it available to the public today at the Edelman New Media Academic Summit in Washington. You can download it here (PDF). It's also embedded below. This is the second in a series - the first is here.

In the paper we posit that today there are two primary search visibility tactics: Paid Search (more widely known as search engine marketing - SEM) and Optimized Search (e.g. SEO). Both of these are generally not managed by public relations professionals. WEDNESDAY, JUNE 10, 2009    Steve Rubel

Micro Persuasion: Search Engine Visibility and PR - An Edelman Digital White Paper.

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Shout out for Fedex

The Fedex Takeover
"At midnight eastern sunday night, Fedex will be "taking over" this blog. A "takeover" is an advertising approach where a marketer surrounds a web page with its brand. The Fedex takeover of this blog will run from midnight sunday night to midnight friday night, basically this entire work week.

Hopefully this blog post will run at the same time the takeover happens so all of you will see what I am talking about.

As many of you know, all of the revenue this blog generates goes to charity and this takeover is no different. However, since the idea of the takeover is to "engage" the reader more than a simple banner, I thought we ought to do something equally engaging with the ad revenue." Fred Wilson May 18, 2009


The Fedex Takeover.

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