Yes, you read it right; it is possible to promote your business without breaking the bank! Check out these low-cost, high-impact practices you can do to build your business.
Define a marketing strategy:
At this point, you can’t afford to waste time and resources on experimenting with different techniques; therefore it is best to be firm on your marketing strategy and budget plan.
Set up a website – Small business owners tend to be intimidated by setting up a website for their company, but once they realize it doesn’t take much to do so, they unlock endless possibilities. Website builders like Wix, Squarespace, or Godaddy provide templates and tools to help make web designing easy for those who can’t afford custom designs.
Include a blog – A blog on your site informs your customers and potential clients, and the content, in turn, boosts the chances of being found in search engines.
Implement basic SEO – SEO or search engine optimization is incredibly helpful, especially for small businesses. It is designed to grant the most accurate, high-quality, and relevant content for any given search query. By following local SEO must-dos, you will heighten the possibility of your site being seen on the web.
Get listed – Work with websites that offer a free listing for local businesses, such as the likes of Google and Bing. Doing so can help your business show up at the top of search results when someone in your general vicinity is searching for your products or services.
Establish social media presence – Aside from your own website, social media platforms like Instagram will allow you to showcase your brand’s personality and ideals even more. Social media can connect you to a community of prospects and engage with them easily.
Tag people/brands on social media – Checking your faithful patrons on social media can expand the organic influence of your business to a new possible audience, help you increase your following, and likely even win more customers.
Host social media giveaways – Not only will your existing customers get ecstatic about your contest, but they might also spread the word with their cohorts and help promote your business.
Use hashtags – Keywords are for websites as hashtags are for social media; they help bring more people to see your posts.
Email marketing – The only thing making your customers sign up for an email list will cost you is your time. Sending an email newsletter and promotional offers to customers and prospects regularly is cost-free.
Data-rich infographics – Providing infographics is quite convenient because they serve as a marketing tool by providing customers with all the information they need to know about your company and your products.
Form industry partnerships – Create partnerships with businesses related to your industry. This would bring twice as much exposure to a whole new audience related to your field.
Post helpful content like videos – People have brief attention spans nowadays, so posting useful videos that are fast-paced and content-rich will leave them satisfied, and they will be drawn to your business even more.
Turn employees into brand ambassadors – A lot of small businesses have been doing this lately. It is easier for customers to trust a company when they see employees using the products or believing in their business’ identity.
Attend industry/networking events – Not only will you learn a ton from these events, but they also serve as a great avenue for promoting your business verbally to fellow entrepreneurs and creating professional relationships with them.
Include customer reviews – Put up your customers’ reviews on your site or social media accounts to engage potential clients and show that you are open to hearing feedback and suggestions.
Take advantage of Facebook’s and Google’s free ad credits – Free ad credit vouchers will be your best friend. Always take advantage of these free vouchers websites offer to be able to promote your business even more.
Create eye-catching business cards – Unique-looking business cards are less likely to be forgotten or thrown, so make sure you are not giving away dull, basic cards to potential customers!