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Techniques That Will Make Your Video A Must Watch

Have you ever heard about Video SEO?

Video SEO means Video Search Engine Optimization. It’s the new marketing trend strategy for companies, reaching out to all the viewers and converting them into leads with Video SEO techniques to make you a true content warrior.

One of the best ways for your company to service each potential customer is by Video SEO. In today’s evolving world, getting new customers can sometimes be a struggle because their peers are freelancing on sites like TaskRabbit or Fiverr instead of advertising their goods.

Consumers want something unique and thoughtful that is specifically tailored just for them—and this includes how they find you.

Luckily, video can give you everything you need at your fingertips, even without leaving home. This article outlines many different strategies to rank higher on search engines such as Google, YouTube, and Bing. They were showing that video SEO may be the essential product for selling products online.

 

What are the ranking factors?

Choose your topic 

  • Choosing your topic for your videos is a significant factor. Think of an issue that will catch the interest of your viewers. By using this topic regularly in your videos, it will help to create more traffic.

Get a Catchy Title

  • Make sure your title is engaging. It is a must, but it’s essential to do every video you upload to your channel.
  • Use keywords in your title, it will increase people searching YouTube with those key phrases finding your content and help you get more traffic.

Create an impressive 10 minutes long-form video today

  • Create a 10 minutes high-quality video using high graphics, fonts, colors, and multimedia. Viewers like to watch videos with high-quality pictures.
  • The more views your video has, the better the ranking. Youtube, Facebook video and other video platforms consider the time managed of your video. In this way, it will increase relevance in your video. And it will automatically give you the authority every time someone search for your video or related videos.

Create Intros that are engaging to viewers

  • You’ve probably heard that your first 15 seconds are the most important. But what does that mean? It means you need to get people to interest in those first few moments of your video; otherwise, they might click away and never come back. And it doesn’t matter if you have a great product or service – if no one watches your videos, then no one will buy from you either.
  • So how do we get people to watch our videos? Tell your audience what this video is all about. Considering what you accomplished, how has your experience helped you understand the topic better than anyone else and what you have researched about this topic so far? And give them another subject related to your case for them to continue watching your video.

Feedback time

  • At the end of your video, ask them to subscribe and give some feedback because videos with many likes, shares, and comments have more weight than those without any opinions expressed by viewers. YouTube wants to see people interacting with your video too. It also helps show YouTube that people are viewing your content, so it gets more exposure. In this way, youtube will optimize your video and put you on top of the list or the first list.

 

Your video is a powerful marketing tool. If you want to improve your organic rankings, make sure that it’s compelling and engaging from the get-go. The techniques we’ve discussed will help you create an irresistible ranking factor in no time. We hope these tips are resourceful and helped inspire some ideas for growing your business with videos on social media. Give your comment to us, any questions or comments below, and we’ll be happy to answer them ASAP. Thanks for reading.

18 Free and Budget-Friendly Ways to Market Your Business

budget friendly marketing tips

Yes, you read it right; it is possible to promote your business without breaking the bank! Check out these low-cost, high-impact practices you can do to build your business.

Define a marketing strategy:

At this point, you can’t afford to waste time and resources on experimenting with different techniques; therefore it is best to be firm on your marketing strategy and budget plan.

Set up a website – Small business owners tend to be intimidated by setting up a website for their company, but once they realize it doesn’t take much to do so, they unlock endless possibilities. Website builders like Wix, Squarespace, or Godaddy provide templates and tools to help make web designing easy for those who can’t afford custom designs.

Include a blog – A blog on your site informs your customers and potential clients, and the content, in turn, boosts the chances of being found in search engines.

Implement basic SEO – SEO or search engine optimization is incredibly helpful, especially for small businesses. It is designed to grant the most accurate, high-quality, and relevant content for any given search query. By following local SEO must-dos, you will heighten the possibility of your site being seen on the web.

Get listed – Work with websites that offer a free listing for local businesses, such as the likes of Google and Bing. Doing so can help your business show up at the top of search results when someone in your general vicinity is searching for your products or services.

Establish social media presence – Aside from your own website, social media platforms like Instagram will allow you to showcase your brand’s personality and ideals even more. Social media can connect you to a community of prospects and engage with them easily.

Tag people/brands on social media – Checking your faithful patrons on social media can expand the organic influence of your business to a new possible audience, help you increase your following, and likely even win more customers.

Host social media giveaways – Not only will your existing customers get ecstatic about your contest, but they might also spread the word with their cohorts and help promote your business.

Use hashtags – Keywords are for websites as hashtags are for social media; they help bring more people to see your posts.

Email marketing – The only thing making your customers sign up for an email list will cost you is your time. Sending an email newsletter and promotional offers to customers and prospects regularly is cost-free.

Data-rich infographics – Providing infographics is quite convenient because they serve as a marketing tool by providing customers with all the information they need to know about your company and your products.

Form industry partnerships – Create partnerships with businesses related to your industry. This would bring twice as much exposure to a whole new audience related to your field.

Post helpful content like videos – People have brief attention spans nowadays, so posting useful videos that are fast-paced and content-rich will leave them satisfied, and they will be drawn to your business even more.

Turn employees into brand ambassadors – A lot of small businesses have been doing this lately. It is easier for customers to trust a company when they see employees using the products or believing in their business’ identity.

Attend industry/networking events – Not only will you learn a ton from these events, but they also serve as a great avenue for promoting your business verbally to fellow entrepreneurs and creating professional relationships with them.

Include customer reviews – Put up your customers’ reviews on your site or social media accounts to engage potential clients and show that you are open to hearing feedback and suggestions.

Take advantage of Facebook’s and Google’s free ad credits – Free ad credit vouchers will be your best friend. Always take advantage of these free vouchers websites offer to be able to promote your business even more.

Create eye-catching business cards – Unique-looking business cards are less likely to be forgotten or thrown, so make sure you are not giving away dull, basic cards to potential customers!

 

4 Reasons Why Art and Business Go Well Together

art-as-business

Whoever said there is no way to make a living out of arts is seriously disturbed. Arts is one of the most underrated fields and the most overlooked aspect of our lives. From the way nature or environment is set up around us or the type of music that we listen to on our way to work to the colourful way in which our lifestyles are depicted, these things all pertain to art.

Long, fruitful years of art and business intertwined together serve as evidence to the undeniable partnership these two disciplines hold. In the past, people are still skeptic about this pairing but now more than ever, art is proven to be one of the most potent driving forces of businesses.

Here are 4 reasons why art and business create a harmonious pair.

Art connects business to people

The attention span of people, nowadays, is close to zero. Businesses need to think of a fresh strategy to hook their market’s attention and art is a potent tool for that. People spend most of their time scrolling through various online platforms and the only way to lock their eyes on your product is to provide with a striking advertisement and content that oozes with interesting aesthetics. Art creates a common ground between the product and the market; bridging them together to optimize sales, be it through visual branding, creative experience or package design.

Art provides opportunities

Artists have a hard time making a living out of their profession since not a lot of doors are open to them. Most artists still struggle with their rates not being taken seriously or worse, unpaid invoices. In this day and age, we begin to understand that being an artist is a serious profession as any. As more businesses want to step up their game to compete and realize the immense impact the art industry can offer, more artists get hired and are provided with a proper wage.

Art makes a great investment

The art market has become one of the hottest new investment crazes in recent years. There is a growing number of companies and entrepreneurs investing in art galleries, exhibits and any of the like. This is due to the fact that investing in art guarantees you will earn a profit. A lot of people commit to the long term investment in order to satiate their passions for interior decorating, space curating or to expand their existing art anthrology.

Art is flexible

Times are changing, and so are the mediums to relate your product information to the market. Online presence has never been more imperative in the business world, and with the existence of the various online platform, businesses have to strategize on how to reach their market efficiently. The flexibility of art provides convenient way to advertise and even sell your product. People are more likely to engage in businesses that have a consistent online presence and relevant art content.

 

Simple Ways to Start a Farming Business

It is a great day, and you feel good being outside with your clothes and boots on, ready to set out into the crisp morning to breathe fresh air and hear animal sounds on the farm. Farming is indeed a habit that gives the sound mind and peaceful heart, harvesting crops, feeding the cattle and maintaining the whole area is a bunch of joy. But have you ever considered making it as your source of income?

Farming can go beyond what you think it is, and it can bring your way of living into the next level. Consider it as your business. Call your trusted persons, discuss the ideas and make use of your acre of land as a stepping stone to a whole new life. It’s vast, yet exciting that in between, there are so many opportunities for the future.

Want to know how? Please take a look with these simple guides to help you in putting up your small farming business, as well as resources that might help you efficiently in handling it.

STEP 1: IDENTIFY YOUR SPECIFIC NICHE

Doing a farming business in a very random way can be exhausting, so know exactly what you want to start diving in. For example, your passion is all about fruits, so better start a fruit farming business. And from there, you can quickly identify your target market that is best suited for your farm products.

Take time to do market research also, and please don’t skip it. Doing market research can certainly help you in identifying what you want to grow in your farm, where you’re going to sell the products and how you’ll be able to do the hype in farming. Always keep an eye to the market trends.

STEP 2: FIND THE RIGHT LAND

Once you already come up with what you’re going to farm, you need to decide whether to buy or lease land immediately. Of course, it is a different topic if you won one. But for many, they are struggling with this area.

If you buy a land, you’ll have the overall control to use it, but it is always financially risky. While on leasing a property comes up with many considerations like finding people who own the land and securing its papers. But renting a land minimizes the financial risk and capital reduction.

STEP 3: EVALUATE FINANCIAL STATUS

One of the priorities to think about when it comes to starting a farming business is the financial status.

Proper planning and funding for the business is the right place to begin. It would be best if you went through different funding options, including the self-financing options. Applying for a credit card loan for your farming business is not advisable. Always make sure to be realistic when it comes to employing funding support. It all falls to creating and writing a business plan and determining the cost of the project.

STEP 4: MARKET AND SELL YOUR PRODUCTS

Don’t let your products stay inboxes. Discover your market and start strategizing a marketing plan. You have to make a living. It can be in the supermarket or local store, but whatever it is, always make sure that your product will be sold out.

 

Internet Marketing Guide for Dummies

Internet marketing is important to every business out there, even if they are 1-person LLCs, local or small. Your presence online may help you establish your expertise, draw in some new leads, and create sales without even requiring anyone to help market your business.

So, what you should know about internet marketing?

Basically, internet marketing is a broad term. Any kind of marketing efforts that you execute over the internet is in this category. But, to help you get oriented, below are some of the things you must know about:

  • SEM – It is any marketing effort that helps users find you through search engines.
  • PPC – It’s paid advertising where marketers make ads, bid to have them shown to their target audience and pay for the results.
  • Social Media Marketing – It includes both paid advertising and organic marketing through the native PPC ad programs of social media websites.
  • Email Marketing – It’s a practice to nurture leads and drive sales through email communications with customers.
  • Content Marketing – It’s the use of the content, which is published online for lead generation and to establish trust through offering value.
  • Online Networking – It allows you to create a valuable relationship in the online groups and forums, which may help you grow your business.

Internet Marketing – Where to Start?

If you want to get started with internet marketing, one of the things that you should put together is well-designed website. In a lot of cases, hiring professionals to do this is a great way to go as they can create a website with a motivating copy as well as an intuitive navigation made to boost conversion.

While your website is being built, you must do an extensive keyword research. The keywords are crucial since these will help you rank well in every search engine, so having a great keyword strategy is an important part of your company’s internet marketing approach.

Once you have established your website, it’s time to make your social media presence. All businesses must have a page on Facebook that is loaded with helpful information about your company. Depending on your target audience, you may also take advantage of other social media websites such as Twitter, Pinterest, and Instagram. But, you have to understand that social media is actually a long-term commitment, which requires frequent monitoring and updating. However, it is still considered as one of the best ways for you to create an online community around your company.

After you are done with you social media accounts, you may branch out to some internet marketing options. PPC marketing may help you extend your reach efficiently and quickly and a good way to showcase your expertise is through content marketing.

The Bottom Line

Internet marketing may seem complicated once you start. Well, it may be, but it’s considered as a necessity for every business out there. Even the small businesses who serve local customers only have to use internet marketing to reach some new customers as well as nurture relationships with them.

The number of different free tools and platforms make internet marketing capable of molding to your budget. It makes internet marketing profitable and accessible for businesses of all sizes.

 

Debt Recovery Story: How I got out of debt

When my wife and I were newlywed back in 2001, we had zero savings and facing a debt of 170,000.
Both of us are working in one of the busiest capitals in the world – Sydney.
We have to pay for two cars, a house, and a start-up business.
It’s overwhelming, but both of us are determined to get out of this situation.
Now it’s 2019; we had many other cars that replaced those from our beginning, and our house is one of the prettiest in the neighbourhood.

Let me share you the steps we followed to get out of debt.

Plan your strategy to pay

From the day we committed into paying the debt, we consider it like an emergency.
We prioritise what to pay.
Food should be from the market and cooked in our house in batches (trust me its better for the health). We simply pack it for lunch to our business place or wherever we are even in hotels or meetings.
Dining out should be minimised as much as possible.

We only have one active credit card. I think it was from HSBC. Credit cards are a huge temptation for us. Stay far away from it as possible.

I remembered our dates; they were almost always only on big movies like Harry Potter, Lord of the Rings, Moulin Rouge, and Lantana. Not that we’re complaining, but we both set a goal. Luckily, my husband and I are die hard video game players, that are the best date nights for us (hurray for nerds).

You get what we mean; we lived as frugal as possible. All our additional income will go directly to paying our debt. And I’m glad we made it through and paid the debt around seven years.

Earn more money

This can be confusing for some of you and might even say, having no money got me in this debt in the first place. But listen, what I’m saying is think of simple things to add income.
If you have a 9-5 day job, you can add a 2 to 3-hour tutoring. If you’re not into lessons then maybe a part-time cashier, cleaner or waitress. Give extra effort on anything that can add to your income.

This generation is very blessed, a good place to earn additional income is through different platforms like YouTube, Instagram or Facebook.

Why not start your blog or vlog, buy and sell stuff online or if you have talent in writing, be a content writer and get paid?

If you love your current job and is very good at it, try and talk to your boss for a raise. Start to write down your achievements, things that you contributed to the company that makes sense. You don’t need to tell your debt, instead inform them why you deserve a raise and that you love working in the company. Just remember, be patient and polite.

Earning more money is the secret weapon for paying down your debt as fast as possible.

 

That is it, folks. I hope this can help you in getting the initiative to pay your debt. If you need help on the legal part of your debt, give time to sit and discuss it with professional debt collectors. Good luck!