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Internet Marketing Guide for Dummies

Internet marketing is important to every business out there, even if they are 1-person LLCs, local or small. Your presence online may help you establish your expertise, draw in some new leads, and create sales without even requiring anyone to help market your business.

So, what you should know about internet marketing?

Basically, internet marketing is a broad term. Any kind of marketing efforts that you execute over the internet is in this category. But, to help you get oriented, below are some of the things you must know about:

  • SEM – It is any marketing effort that helps users find you through search engines.
  • PPC – It’s paid advertising where marketers make ads, bid to have them shown to their target audience and pay for the results.
  • Social Media Marketing – It includes both paid advertising and organic marketing through the native PPC ad programs of social media websites.
  • Email Marketing – It’s a practice to nurture leads and drive sales through email communications with customers.
  • Content Marketing – It’s the use of the content, which is published online for lead generation and to establish trust through offering value.
  • Online Networking – It allows you to create a valuable relationship in the online groups and forums, which may help you grow your business.

Internet Marketing – Where to Start?

If you want to get started with internet marketing, one of the things that you should put together is well-designed website. In a lot of cases, hiring professionals to do this is a great way to go as they can create a website with a motivating copy as well as an intuitive navigation made to boost conversion.

While your website is being built, you must do an extensive keyword research. The keywords are crucial since these will help you rank well in every search engine, so having a great keyword strategy is an important part of your company’s internet marketing approach.

Once you have established your website, it’s time to make your social media presence. All businesses must have a page on Facebook that is loaded with helpful information about your company. Depending on your target audience, you may also take advantage of other social media websites such as Twitter, Pinterest, and Instagram. But, you have to understand that social media is actually a long-term commitment, which requires frequent monitoring and updating. However, it is still considered as one of the best ways for you to create an online community around your company.

After you are done with you social media accounts, you may branch out to some internet marketing options. PPC marketing may help you extend your reach efficiently and quickly and a good way to showcase your expertise is through content marketing.

The Bottom Line

Internet marketing may seem complicated once you start. Well, it may be, but it’s considered as a necessity for every business out there. Even the small businesses who serve local customers only have to use internet marketing to reach some new customers as well as nurture relationships with them.

The number of different free tools and platforms make internet marketing capable of molding to your budget. It makes internet marketing profitable and accessible for businesses of all sizes.

 

Debt Recovery Story: How I got out of debt

When my wife and I were newlywed back in 2001, we had zero savings and facing a debt of 170,000.
Both of us are working in one of the busiest capitals in the world – Sydney.
We have to pay for two cars, a house, and a start-up business.
It’s overwhelming, but both of us are determined to get out of this situation.
Now it’s 2019; we had many other cars that replaced those from our beginning, and our house is one of the prettiest in the neighbourhood.

Let me share you the steps we followed to get out of debt.

Plan your strategy to pay

From the day we committed into paying the debt, we consider it like an emergency.
We prioritise what to pay.
Food should be from the market and cooked in our house in batches (trust me its better for the health). We simply pack it for lunch to our business place or wherever we are even in hotels or meetings.
Dining out should be minimised as much as possible.

We only have one active credit card. I think it was from HSBC. Credit cards are a huge temptation for us. Stay far away from it as possible.

I remembered our dates; they were almost always only on big movies like Harry Potter, Lord of the Rings, Moulin Rouge, and Lantana. Not that we’re complaining, but we both set a goal. Luckily, my husband and I are die hard video game players, that are the best date nights for us (hurray for nerds).

You get what we mean; we lived as frugal as possible. All our additional income will go directly to paying our debt. And I’m glad we made it through and paid the debt around seven years.

Earn more money

This can be confusing for some of you and might even say, having no money got me in this debt in the first place. But listen, what I’m saying is think of simple things to add income.
If you have a 9-5 day job, you can add a 2 to 3-hour tutoring. If you’re not into lessons then maybe a part-time cashier, cleaner or waitress. Give extra effort on anything that can add to your income.

This generation is very blessed, a good place to earn additional income is through different platforms like YouTube, Instagram or Facebook.

Why not start your blog or vlog, buy and sell stuff online or if you have talent in writing, be a content writer and get paid?

If you love your current job and is very good at it, try and talk to your boss for a raise. Start to write down your achievements, things that you contributed to the company that makes sense. You don’t need to tell your debt, instead inform them why you deserve a raise and that you love working in the company. Just remember, be patient and polite.

Earning more money is the secret weapon for paying down your debt as fast as possible.

 

That is it, folks. I hope this can help you in getting the initiative to pay your debt. If you need help on the legal part of your debt, give time to sit and discuss it with professional debt collectors. Good luck!