Internet marketing, also known as online marketing, uses web-based channels to promote a company’s brand, products, and services rather than using mediums such as billboards, print, television, and radio advertisements. They target potential customers through social media marketing and content marketing, where they usually spend their time browsing, socializing online, and shopping.
With internet marketing, anyone with business today can promote their products or services by making a website and building campaigns that would cost little or no cost, which is a big help, especially for small businesses.
There are seven kinds of Internet Marketing:
Social Media Marketing
Social media marketing is the process of using social media platforms such as Facebook, Twitter, Instagram, Pinterest, and YouTube, to attract and communicate with potential customers to increase sales, build a brand, and grow a business. It includes having good content for social media profiles and advertisements, engagement, or communicating with the audience and analyzing outcomes.
It is strategic marketing. It focuses on creating relevant and consistent to attract and engage audiences in potential or profitable customers. There are various forms in which you can share your content like blog posts, videos or vlogs, infographics, podcasts, etc. It works alongside social media marketing and search engine optimization.
Search Engine Optimization
It is also known as SEO. It is the process of improving your site or search engine to drive website traffic, which increases visibility and searches that attracts attention from the audiences. Google is the most popular search engine, and if you want your online business to appear at the top result when someone searches for specific products or services, you must optimize and improve your website.
It is an online marketing strategy that uses email to send direct messages or marketing messages to develop a relationship, gain new customers, and maintain relationships with the existing buyers. It works with social media marketing and content marketing. Email marketers will usually use bait, such as discount coupons showing 10% off in any first purchase to acquire customer’s attention.
An influencer is someone who has a significant effect on people. They can affect other people’s decisions, and they have massive online followers. They can either be a celebrity, bloggers, vloggers, or politician. Influencer marketing is a strategy to work with influencers to promote your brand, product, or service to their social media profiles.
It is a form of online marketing that pays the advertisers to show and promote the brand or product into online platforms, mainly Facebook, Instagram, Twitter, and YouTube. It includes pay-per-impression (PPI), pay-per-click (PPC), and display ads. Paid advertising is an efficient marketing strategy to expose the business to a broad audience, even if it costs more than earning.
It is a form of internet marketing where you can earn money by referring to or promoting another company’s brand, products, or services. It allows you to generate sales by commissioning an internet marketer or influencer. It is associated with social media marketing, influencer marketing, and content marketing.