It is not too farfetched to say that the internet is what makes the world go round these days. From shopping, to communication, entertainment, learning to business, the internet plays a major indispensable role. Every single day, people use the internet for different reasons and purposes. This is why it doesn’t come as a surprise if internet marketing is here to stay.
If you want to step into the world of internet marketing, first, you need to make yourself familiar with its different. Take a look at the following types of internet marketing that you should be familiar with:
SEM or Search Engine Marketing
Search engine marketing is a type of internet marketing that targets users of search engines including Google, Bing, and Yahoo. The goal of search engine marketers is to boost the ranking and visibility of landing pages or websites they promote in search engine result pages. SEM can be achieved with the use of paid search marketing or free algorithmic SEO or search engine optimization techniques.
This is a form of direct marketing where customer relation messages or commercial information are sent to a group of individuals who are either existing or potential customers through the use of emails. This type of internet marketing includes opt-in email advertising in which subscribers allow trusted websites or companies to send them messages.
SMM or Social Media Marketing
SMM involves several tactics and strategies to attract website traffic or attention from users of social media channels or networks like Facebook, Instagram, YouTube, and others. SMM can sometimes overlap with other types of internet marketing as it uses the attention of people to spread information online.
Content marketing is the umbrella term for various marketing practices where content is used to engage and attract target audience and encourage them to take profitable actions as consumers. Content marketing uses content such as articles, videos, presentations, and images to achieve marketing goals. This is regarded as a broad function because this comes in handy in the successful implementation of other forms of internet marketing.
This is a type of internet marketing where a business works with its affiliate for promoting its service or product and boost sales. Affiliates are often made up of online publishers who promote a merchant’s product. They are given a reward or incentive for each customer or visitor they can bring to the business using their own marketing strategies.
Mobile Internet Marketing
This particular type of internet marketing uses wireless internet or mobile media such as smartphones to advertise information or communicate marketing to the target audience with the purpose of influencing potential and current customers to take action. As smartphones and mobile gadgets become more popular means of browsing the internet, mobile marketing is enjoying a boom in popularity. It is now possible to optimize websites for easier mobile browsing.
These are just some of the most basic types of internet marketing. Some of these marketing practices often overlap with each other while others can be combined or used together to achieve internet marketing success.