We might call this article by Steve Rubel from the Eye of The Hurricane! I have some select feeds on my site and make every attempt to reblog with Zemanta what I feel will help promote Social Media ! What I find is that many people really ignore the bookmarking sites !  I use Stumble Upon a lot and Only Wire among others ! What’s the secret !  Mr Rubel hints at it they may get lost in Silicon Valley Territory the protected land of the Geek’s ! Mr Rubel as a member of the Edelman Digital Team know you can’t brand what you cant’s See!

August 26, 2009
“Gallery: How the Leading Social Sites Describe Themselves

I just wrapped up a nine-day swing through California, the majority of which I was in Silicon Valley. Every time I visit the Bay Area (which I truly love to visit) I am always struck by how technology pervades the region much more so than any other. Digerati chatter is everywhere, from the coffeehouses to the billboards that line US 101.

While technology influences all of us, life is different inside the bubble of the Valley. This is why I am glad I get to spend so much time each year in several major cities: Chicago, New York, Toronto, London, LA, as well as San Francisco and Silicon Valley. My travels help me maintain a broader perspective that I believe the Valley sometimes misses. I am increasingly embracing my time on the road because it (hopefully) helps me maintain a wider worldview.
Here’s a small example of what I mean. In the gallery below I pulled together the welcome screens that grace some of the more popular social networks and communities on the web. As you look at these note how similar the language is — particularly Twitter, digg, Friendfeed and Stumbleupon.
Now try to imagine you’re a new user from Bismark or Des Moines who heard about these sites on CNN, would you sign up — and how might you choose?  Do these sites only speak to Silicon Valley, rather than the broader universe of citizens they hope to attract? If so, how might this hamper their growth?
That’s what’s on my mind tonight now that I am back in NY. !” Steve rubel

Gallery: How the Leading Social Sites Describe Themselves — The Steve Rubel Lifestream.

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