I just Found this Blog it is a Keeper !

Gary Goldhammer is a senior communications professional with extensive experience in traditional public relations and marketing, journalism and new media tools and trends. He currently serves as Vice President, Interactive Solutions, for Edelman Public Relations in Los Angeles, CA.

“LEAVE THE JOURNALISM TO THE JOURNALISTS

Being married for 18 years has taught me how to make excuses. Usually these excuses have little effect, other than to serve as a caustic reminder of just how little influence I have in my own house.

Nevertheless, my excuse for not posting in the past couple months is a pretty good one: I’ve been busy compiling a book based on this blog. So you see, I have been writing, just the old-fashioned way – in private.

The book – called The Last Newspaper: Reflections on the Future of News – should be done next month, at which time there might even be a few newspapers left. I hope so – as regular readers of this blog know, I’m still a fan of storytelling, something that Twitter can’t provide and that newspapers don’t deliver often enough. And I’m a fan of reporters, partly because I used to be one, and partly because they aren’t editors.

It’s easy to assume that all social media today is an iceberg, newspapers are the Titanic and that reporters are looking for lifeboats. While certainly true for some, there are others for whom newspapers have simply lost the desire to be different.

I met once such reporter recently in Sacramento. He was interested in looking for a new career, but not for the reasons you may think. He loves newspapers, loves writing for them and loves having worked for them for nearly two decades. He also loves technology and embraces new media as much as the old. And he’s not the least bit worried about becoming an unemployment statistic.

Blogs aren’t killing this mainstream media star – boredom is. The “product” being shaped by management is a bland, watered-down journalism designed not to offend, and in doing so ends up signifying nothing.

This is the opposite of what today’s newspapers need to do to survive. Newspapers have to provoke and inspire. They must be spontaneous and serious, make us laugh and cry. Most importantly, newspapers have to stop reporting the news and start telling good stories again.

The news business can’t drive the product – that must be left to the journalists. Let the good ones do their jobs and the product will improve. Let them get bored, strip their inspiration, and the last newspaper may be here sooner than we think.!” August 29, 2009 Gary Goldhammer

Below the Fold: Leave the Journalism to the Journalists.

August 29, 2009 in journalism, News Media, social media, the last newspaper
Technorati Tags: journalism, news, newspapers, social media, the last newspaper

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