WEDNESDAY, JUNE 10, 2009

Search Engine Visibility and PR – An Edelman Digital White Paper
Regular readers here know that in addition to focusing on emerging technologies, I also have long taken an interest in how search engines are evolving. Fundamentally, I believe that Google is media and also every brand’s home page. Therefore, search engine visibility (and all of the reputational concerns that go with it) are front and center an opportunity for the public relations industry to shine.
With this in mind, my colleagues and I have co-authored a 13-page position paper on Search Engine Visibility. We released it to our clients last month but now we are making it available to the public today at the Edelman New Media Academic Summit in Washington. You can download it here (PDF). It’s also embedded below. This is the second in a series – the first is here.

In the paper we posit that today there are two primary search visibility tactics: Paid Search (more widely known as search engine marketing – SEM) and Optimized Search (e.g. SEO). Both of these are generally not managed by public relations professionals. WEDNESDAY, JUNE 10, 2009    Steve Rubel

Micro Persuasion: Search Engine Visibility and PR – An Edelman Digital White Paper.

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