Micro Persuasion: Just Who Are the Apple App Store Kingmakers?
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“Apple’s iTunes App Store is one of the hottest things going right now in the mobile space. Apple in fact just hit one billion downloaded iPhone applications. But there’s a mystery behind the scenes here – one that’s bigger than “Who is Batman?” Namely, just who exactly at Apple controls the iTunes App Store home screen (depicted above) and what goes into the featured choices they make each week?
On the surface, the App Store appears to be truly democratic and open to any developer. Like clockwork, every Tuesday at midnight PST the deck is reshuffled on both the desktop and iPhone stores. It highlights new and notable applications that Apple’s team selects. These apps remain in “heavy rotation” on the home screen for seven days or more.” WEDNESDAY, MAY 06, 2009 Steve Rubel-
Micro Persuasion: Just Who Are the Apple App Store Kingmakers?.
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