This may be on of  Steve Rubel’s Articles yet !

This idea didn’t occur to me when I started and this blog five years ago and named it Micro Persuasion, but in all honesty it could have. It’s been percolating in my subconscious for a long time. In the digital age – where every second there is something new tugging at our attention – we are influenced more than ever by tiny little icons. And there’s no sign of the trend abating.

It used to be that in the old days only brands could afford nice logos. However, today almost everyone and everything has an icon. These little logos say a lot about a brand’s persona and what they stand for. However, icons are not just for products and services anymore, it’s for individuals too.

I don’t know about you but I make decisions about the digital tools/services I use and the digital personas I choose to follow on Twitter or Friendfeed not just based on their attributes alone, but their icons. I bet that I am not alone. Icons also influence the mobile applications we choose to put on our handhelds, the sites we bookmark (because of their favicons) and the apps we run on our desktops.”  Steve Rubel SATURDAY, MAY 16, 2009

Micro Persuasion: Iconography Dominates in the Age of the Attention Crash.

Most Popular Stumbles Micro Persuasion Edelman Digital
activism · animals · animation · anime · architecture · arts · astronomy · atheist · bizarre · blogs · books · cars · cartoons · cats · clothing · comics · computer-graphics · computers · cooking · crafts · cyberculture · drawing · drugs · environment · graphic-design · hacking · health · history · humor · illusions · internet · internet-tools · linguistics · linux · mathematics · movies · multimedia · music · online-games · open-source · painting · philosophy · photography · physics · politics · programming · psychology · relationships · satire · science · self-improvement · software · stumblers · travel · video · video-games · web-design · windows · writing ·chris-brogan

Stumble It!

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