“The collectible totem

I’ve been a huge fan of Hugh MacLeod since he first showed up on the web a few years ago. Hugh is a provocateur, a brilliant marketer and a nice guy. He’s also a great cartoonist.

Hugh’s images, combined with his insightful promiscuous licensing policy (want to use this cartoon? Sure!) propelled his blog to the top of the charts and led to a book deal.

His newest project, though, is the point of this post.

Hugh is making fine art prints of his cartoons, in very limited editions. It’s basically a collectible (like Andy Warhol silkscreens or Swatch watches) but for businesses. But it’s more than that, because you can hang it on the wall. By putting something up for all to see, you start conversations or remind people of the mission.

So far, it’s working. I’m told that every other poster in the series has sold out its pre-sale allocation, and my guess is that while resales will be rare, they’ll go up in value.!”

via Blog: The collectible totem.

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Book Mark Hugh Mac Leod
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