Top notch interview Mr Jarvis and Mr Rubel then I added What Would Google Do?
by Jeff Jarvis (Author) to my Glue Toolbar from http://www.adaptiveblue.com/

I noticed that on the Glue Bar the Book was added by some of the most active people in Digital Media-and the reply comments were excellent:   I will order the Book-adding books that you are going to buy as well as have bought is a great way to catalogue reads gadgets wine wants everything-”"The single most useful social networking tool I’ve encountered…”  Scott Gilbertson via Wired

“Glue binds the social and semantic Web.” Dan Farber via CNET

Micro Persuasion: The Future of Advertising: Just Ask “What Would Google Do?”.

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