Were having coffee the other day at McDonalds saw a few Starbucks Demaocrats hiding behind a net book and sipping a Latte ! marshal

“McDonalds is pretty darned smart. You might have your reasons for not liking them. You might feel they’re antithetical to all you hold pure and dear. It doesn’t make them any less smart.

They are master marketers. They are business efficiency professionals. They are experience managers. They are savvy business people.

Instead of worrying about instore sales growth, they acquired several other brands that you barely even think about. Instead of worrying about what we say is important to us, nutrition-wise, they provide the few nutritious things we pretend to order while serving up the food we really want when we seek rapid delivery.

Their McCafe line might not be crushing it yet, but they have a horse in the race. Parents who bring their children to McDonalds aren’t making two window stops as often now. It’s another way to sell us into something we could use, quickly, affordably, and handily.!”  Chris Brogan MARCH 22, 2009 · 12 COMMENTS

Say What You Want | chrisbrogan.com.

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