I found this to be one of Louis Gray’s  best content creations-I have always been a fan of Amazon and find I can trust it -I now add all my Amazon reads old and new to  Adaptive Blue -This particular article by Mr Gray has some quotes by pretty bright people-”Amazon is the quintessential recommender of the influential purchase,” said Alex Hillman of Independents Hall. “If I am logged in and it knows what I bought before, it starts recommending things. I do trust it, and it is surprisingly accurate.” MONDAY, MARCH 16, 2009

louisgray.com: The Clash of Editorial Recommendations and Community Suggestions.

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