Seth Godin of Squidoo understands among other things “the

real  WWW “  [ its Guts]

GENERAL SEMANTICS ON THE INTERNET.: An article from: ETC.: A Review of General Semantics [HTML] (Digital)
by Steve Stockdale

Journal Article Excerpt

General semantics on the Internet.

by Peter Christopher

What do you think of when you think of general semantics? Alfred Korzybski? Science and Sanity? IGS? ISGS? ETC? If I stick with E-Prime, I can avoid telling you what gs ‘is’. (Probably helpful for all of us.) But whatever gs ‘is’, you can find it- abstracted in a multiplicity of aspects, applications, and interpretations – throughout the internet.

Mapping the Territory, and Usage Conventions

Since some of you may have escaped (so far) serious exposure to the Invasive Internet Bug, I’ll provide a few guidelines and brief explanations of terms before we proceed.

Your computer will almost certainly have at least one internet “browser” program among its software. Whatever browser you use to access the internet will provide a place for you to type the “address” of the site you want to reach.

The URL of an internet site refers to this unique address – its “Uniform Resource Locator:” One particular page of information on one of the millions of interlinked computers which together comprise the internet.

The URL usually takes the form of “http://www.site-name.domain-name-and/or-country-abbreviation,” with other modifiers as required.

You can navigate within a site by modifying the URL that you’ve started with…. < http://altern.org/ghanima/nonaen.htm>

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One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known as keyword stuffing, or spamdexing.
The first tool for searching the Internet, created in 1990, was called “Archie”. It downloaded directory listings of all files located on public anonymous FTP servers; creating a searchable database of filenames. A year later “Gopher” was created. It indexed plain text documents. “Veronica” and “Jughead” came along to search Gopher’s index systems. The first actual Web search engine was developed by Matthew Gray in 1993 and was called “Wandex”.

Seth’s Blog: The power of an algorithm.

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