Hook-If you are attempting to brand read Steve Ruble he and the folks at Edelman  do it for a living and they do it with GUSTO ! I think the greatest site on the Internet to start branding your self is http://www.squidoo.com/

Squidoo is a community website based in Irvington, N.Y. that allows users to create pages (called lenses) for subjects of interest. Lenses are interactive, and can contain Flickr photos, Google maps, blogs, eBay auctions, YouTube videos, and other links. Squidoo is in the top 500 most visited sites in the world, and in the top 250 most viewed in the United States.[1] It has donated hundreds of thousands of dollars to charity.

Development on Squidoo started in 2005, launching a beta testing period in October of that year.[2] The launch team consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr. Upon its announcement, Seth Godin, Squidoo’s CEO, released a free ebook titled “Everyone’s an Expert.”[3] The ebook outlines the difference between Web 1.0 and Web 2.0, and then goes on to detail lenses and their effectiveness as a “nowblog.”
The site came out of beta testing two months later and reached 100,000 lenses within the first six months. It now has more than 700,000 lenses.
Squidoo owes its name to the squid, which has eyes containing large lenses, analogous to Squidoo’s lenses which as Godin notes, “provide a view on the world.”[4] It ends in “oo” since tech companies with two “o”s in their name — Google, Yahoo!, Godin’s own Yoyodyne — have all been a success.[4]Key people    Seth Godin, Founder.
Megan Casey, Editor in Chief
Gil Hildebrand, Jr., Chief Engineer
Corey Brown, COO
Kimberly Dawn Wells, Community Organizer

I have Lense and work on it a couple hours a week. Squidoo has a unique people search engine and you can post your lense updates automatically to Facebook and Twitter !  This site is a credit to Semantics General Semantics and site design and execution !  YES IT IS NAVIGABLE   Note Edelman Digital  has a client Tabbloid a free service from Hewlett Packard- I follow  Steve Rubel and Seth Godin on Tabboid

tabbloid_2009-01-10_0901-seth-2-now1 tabbloid_2009-02-03_0900-feb-3-rubel

Me well I am a 72 year old Blogger – I do it for a Hobby and have watched media for years and trends ! Now I just have fun an attempt to Advertise What I think will help others strarting to plan a career !

MarshalSandler.com is a playground of ideas, introductions, and synergies. Marshal exhibits a blogging style that is less about tamping out his thoughts and more about the juggling, rearranging, juxtaposing, and syndicating of the content of other people and companies – a communications cubism of sorts. There’s no room for crap, but there is plenty of room for friendly people with interesting ideas. Marshal’s day is the search for new technologies, new ideas, new relationships, and new things to curse happily about. So, participate. Cut bait.
marshal.m1 AT gmail.com

http://www.squidoo.com/homepage/index.php

Micro Persuasion: Marketing Authentically with Personal Brands as Corporate All-Stars.

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