Micro Persuasion: Why Text Remains King of the Web
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This is a interesting and valuable article from a great content creator-Steve Rubel ! Who understands effective communication http://www.edelman.com/
David Ogilvy, founder of Ogilvy and Mather, in his 1963 autobiography:
“I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bikes, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? ” David Ogilvy Yet he also once discussed putting only six words on a billboard and developed an extensive billboard campaign for Shell Oil ! Confessions of an Advertising Man (Paperback)
by David Ogilvy (Author)
David MacKenzie Ogilvy, CBE (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called “The Father of Advertising.” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” [1] He was known for a career of expanding the bounds of both creativity and morality.
Micro Persuasion: Why Text Remains King of the Web.
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