In this final week of the Bush Administration, many long-serving public officials are wrapping up unfinished business and packing up their belongings, it is only fitting to pay tribute to one of these dedicated administrators, Dr. Julie Gerberding, director of the Centers for Disease Control.
I’ve had the privilege of working with Dr. Gerberding because I have been on the board of the CDC Foundation—a public private partnership -- for the past seven years.
Dr. Gerberding visited our New York office yesterday and discussed the state of global health with some of our staff. She reflected on her tenure, noting that she was appointed just in time to manage the anthrax scare (remember the envelopes mailed anonymously to top NY based media such as NBC News and elected representatives) and the SARS epidemic that started in China. The SARS epidemic, in particular, was a warning bell to the CDC that the US faces health threats originating from the around the world, and not just within its borders. She had to reorganize the CDC to cope with terrorist activities in the wake of 9/11. As the “Dr. Mom” of American health care, she has travelled relentlessly to investigate possible epidemics and to invest resources in disease prevention, particularly in the fight against HIV AIDS.
Here are a few of her observations:
1) The most effective approach to public health is to build capacity from the ground up, versus top-town. In Ethiopia, the health minister has created a health extension worker program, designed to provide basic health services. Each of the health workers—regular women hired in each village—purpose is to create “healthy homes” in the poorest villages in the world. They teach villagers how to ventilate the smoke from cooking or heating to the outdoors to reduce lung disease. Latrines are set up outdoors, with separate facilities for boys and girls, so that the girls can continue to go to school after beginning menstruation. They educate people about hand washing and using of bed nets to prevent malaria. The US Government invests in technical assistance, such as a rapid HIV testing kit and a few staff in the health ministry to train these health workers.
2) The broader availability of anti-retroviral drugs in Africa is simply buying time because only one in five with HIV gets drug treatment and transmission permission is insufficient. “We are not shutting off the transmission of AIDS,” she said. “We are simply buying time, in hopes we can develop a vaccine. The problem is worsening because resources are being redirected with the emergence of drug resistant tuberculosis and the onset of obesity.”
3) NGOs, such as Catholic Relief Services, offer very valuable financial support for micro-businesses and creating employment. Dr. Gerberding related a story of an older woman who has founded a small bakery between two platinum mines in South Africa. When Dr. Gerberding asked about the recipe, she overheard the owner on her cell phone saying, “There’s a crazy American woman here. She does not even know how to bake bread!”
4) There is real suspicion of American motives. On a recent trip to Eritrea to investigate an outbreak of liver failure possibly tied to consumption of a plant toxin by goats (goat herding is the #1 local business), she found the villagers wondering why an American agency cared about solving the problem. “Do we have their best interests at heart is the real question,” she said.
5) There is low-hanging fruit in health care reform in the US. She identified the value of investment in anti-smoking and obesity. “Health costs will not rise as quickly if we build bike paths, offer good playgrounds in schools and continue the fight against smoking,” she noted. We are under-funding state health departments, with the number of employees down 17% in the past few years. She suggested that as part of the fiscal stimulus, there be consideration given to building new community health centers and modern public health departments.
Dr. Gerberding, who will continue to speak out on issues of public health, is a selfless crusader, a throw-back to a time when public service was the highest calling. She is the first to say that she has learned much on the job, in particular about humanizing communications and the need to tell stories to buttress the traditional CDC reliance on science and facts.
I’m sure we will hear much more from this dedicated and passionate advocate for public health.
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I find certain terms Semantic Jazz ! My first is Blog which I have chosen to rename a content creation platform- The latest buzz word in the Digital Media is Social Media - Which until I read Gotham Gal I had a hard time defining ! Gotham Gal's content covers areas of our lives that are truly Social-Food- Art-Book's-Travel etc ! Art is becoming Overlooked in our society and it seems Mac Donalds is a restaurant of choice! Although Mac Donalds has good coffee ! Gotham Gal's Social Media is a life active in Education and more ! Not in the evaluation of advertising techniques on the Internet ! I think many of the Social Media Gurus are overlooking the Human Condition ! Rarily do the Gurus reccomend a great read like ! The Anatomy of Melancholy (Full title The Anatomy of Melancholy, What it is: With all the Kinds, Causes, Symptomes, Prognostickes, and Several Cures of it. In Three Maine Partitions with their several Sections, Members, and Subsections. Philosophically, Historically, Opened and Cut up.) is a book by Robert Burton, first published in 1621.
On its surface, the book is a medical textbook in which Burton applies his large and varied learning in the scholastic manner to the subject of melancholia (which includes what is now termed clinical depression).
Though presented as a medical text, The Anatomy of Melancholy is as much a sui generis work of literature as it is a scientific or philosophical text, and Burton addresses far more than his stated subject. In fact, the Anatomy uses melancholy as the lens through which all human emotion and thought may be scrutinized, and virtually the entire contents of a 17th-century library are marshalled into service of this goal.[1]
Burton is forthright about his intentions in writing the Anatomy — "I write of melancholy by being busy to avoid melancholy," he concedes. This acknowledged desire to distract and amuse himself motivated Burton to produce a uniquely wide-ranging document, stuffed with digressions and commentary. Whatever its strengths as a medical text or as a historical document, it is the Anatomy's vast breadth — addressing everything from digestion to goblins to the geography of America[1] — and the particularly characteristic voice of its author that are most commonly cited by its admirers as the main sources of its appeal. Both satirical and serious in tone, the Anatomy is "vitalized by (Burton's) pervading humour"[2], and Burton's digressive and inclusive style, often verging on a stream of consciousness, consistently informs and animates the text.
http://en.wikipedia.org/wiki/The_Anatomy_of_Melancholy
One Problem area of Engineering Schools Computor Science classes may be a lack of emphasis on Liberal Arts
Therefore Social Media is A Twitter ! People are using machines more than ever to communicate and may loose the benefits of sending out a complete thought ! Will the Digital Age Produce another Anatomy of Melancholy , or is Heh social media !
heh 213 up, 76 down
Coversational putty, used mainly on IRC to smoothen the flow of chat. Can be used to acknowledge another person's speech, while not actually responding to it. Can also be used as an equivalent of throat-clearing, indicating that you have something to say which will follow afterward.
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Regarding Beauty I wonder if automobiles were beautiful and didn't all look like Kidney Bean's would they sell
The common bean, Phaseolus vulgaris, is an herbaceous annual plant domesticated independently in ancient Mesoamerica and the Andes, and now grown worldwide for its edible bean, popular both dry and as a green bean. The leaf is occasionally used as a leaf vegetable, and the straw is used for fodder. Botanically, the common bean is classified as a dicotyledon. Beans, squash and maize constituted the "Three Sisters" that provided the foundation of Native American agriculture. Beans are a legume and thus acquire their nitrogen through an association with nitrogen-fixing bacteria. http://en.wikipedia.org/wiki/Common_bean
I like Seth Godins blog he ia a very clever content creator ! Mr Godin is aso the founder of Squidoo
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I reb-logged a content creation this am by Steve Rubel ! It was regarding : Why Text Remains King of the Web I have been a reader all my life I read everything I was always drawn to food writers and found many worth reading ! The internet has spawned a new breed of content creators I enjoy ! Steve Rubel,RichardEdleman, Fred Wilson, SethGodin,Gotham Gal,Louis Gray, Brogan,Dave Winer,Shel Israel Bill Israel,Andrew Badera and more ! I went to Detroit Country Day and had an English Teacher Allan Paul Springer yes he introduced us to the great reads like The Forsyte Saga is a series of three novels and two interludes published between 1906 and 1921 by John Galsworthy. They chronicle the vicissitudes of the leading members of an upper-middle-class British family. Only a few generations removed from their farmer ancestors, the family members are keenly aware of their status as "new money". The main character, Soames Forsyte, sees himself as a "man of property," by virtue of his ability to accumulate material possessions—but this does not succeed in bringing him pleasure. Note Steve Ballmer was also a graduate of Detroit Country Day but I graduated in 1954 and was writing on Crane Crest with A Quill Pen- Detroit Country Day School (also known as DCDS, DCD, or Country Day) is a private, secular school located in Beverly Hills, Michigan, north of Detroit. DCDS was founded in Detroit in 1914, inspired by the Country Day School movement. In addition to the Beverly Hills main campus, which includes the Middle and Upper Schools, the school has Lower and Junior school campuses, both of which are located near Bloomfield Hills.,Firms like Edelman who employ people who can write will be the people that make the Internet a real selling vehicle ! Hear are a few links to my favorite reads ! There is a new star on the content creation scene ! " Gotham Gal !" Bio Below
Also I subscribe to Tabbloid an Edelman Client tabbloid_2009-01-13_0900-edelman
http://www.louisgray.com/live/
http://flipbitsnotburgers.blogspot.com/
Congradulations to : Chris Brogan
"I’m grateful to be mentioned in this ADWEEK article as being part of the “web elite,” and on balance, the article is interesting and informative, but I have issue with the confusion between what I’d qualify as blogger relations versus sponsored posts. I want to take a moment and clarify my perspective on this, in the hopes that we can talk about it more in " JANUARY 13, 2009 Chris Brogan
About Gotham Gal
BIOGRAPHY
I have had 6 careers. Buyer at Macys, ran a company in the rag trade, dabbled in a few friends businesses, spearheaded sales of a start-up magazine/ezine/events company in Silicon Alley, chaired a non-profit organization focused on technology in inner city school (mostly high schools), sat on a few profit and non-profit boards, sit on the exec board of my kids school and the most important job - a full time mom.
I do yoga and spin to keep my self in shape - mentally and physically. I love to cook. Have dinner parties monthly. Presently, I'm teaching a jewish cooking class with my friend to 6th and 7th graders. My kids are food snobs.
Love to travel to new and interesting places - old and fun ones too!
I've gotten into collecting young emerging artists. Meeting the artists and watching their careers blossom is part of the fun. I try to get into the galleries at least once a month.
I am in a book club and have been a voracious reader my entire life.
I try hard to stay on the cutting edge. New restaurants, new music (love alternative music and always have), new fashions/trends etc., and giving my friends info on the latest store, website etc. Love the web!
My husband is my best friend. We have 3 kids who are terrific people. All and all, I'm a very lucky Gotham Gal.
INTERESTS
food and cooking, boarding and skiing, yoga and spinning, reading, collecting emerging artists, crossword fanatic, staying on the cutting edge
http://www.edelman.com/speak_up/blog/
Edelman Digital - Authenticities.
Stumble It!
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This is a interesting and valuable article from a great content creator-Steve Rubel ! Who understands effective communication http://www.edelman.com/
David Ogilvy, founder of Ogilvy and Mather, in his 1963 autobiography:
"I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bikes, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? " David Ogilvy Yet he also once discussed putting only six words on a billboard and developed an extensive billboard campaign for Shell Oil ! Confessions of an Advertising Man (Paperback)
by David Ogilvy (Author)
David MacKenzie Ogilvy, CBE (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called “The Father of Advertising.” In 1962, Time called him “the most sought-after wizard in today's advertising industry." [1] He was known for a career of expanding the bounds of both creativity and morality.
Micro Persuasion: Why Text Remains King of the Web.
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