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I am just back from the holidays. Curled up in a chair by the fireplace in Long Island, I read two terrific books, Simon Schama’s The American Future and Anthony Pagden’s Worlds at War. I also had the opportunity to review the initial findings from the Edelman Trust Barometer 2009, due out in three weeks. Trying to sort through the multiple debacles of 2008, the year in which business lost its mandate to lead, I conclude that the populace now demands The Right to Know because it no longer trusts established institutions to do the right thing. The demand for collective action to fix the economy, with government in a primary investor or activist regulator position, indicates a need for a new consensus beyond classic free market ideology. The dispersion of authority is reflected in demand for multiple media sources, continuing conversations with peers and desire to critique products or companies.

There have been similar periods of intellectual ferment. Pagden writes about the end of the era of certainty, when the Enlightenment forced a reexamination of “their relationship with God but also of their moral and even their physical worlds.” He quotes poet John Donne from the Anatomy of the World, “And new Philosophy calls all in doubt, ‘Tis all in peeces, all coherence gone…Prince, Subject, Father, Sonne, are things forgot, For every man alone thinkes he has got to be a Phoenix…” According to Pagden, the new philosophy described by Donne was “modern science, freed from the clutches of theology and from the grip of ancient tradition.” Citizens went beyond the comfortable “you know because God, or God’s interpreters, told you so. Believe and obey.” Pagden goes on to say, “All that could be shown to be true had to argued from the ground up…nothing is valid unless it can be demonstrated to be so, on the basis of certain principles, to which reasonable people could be supposed to agree.”

The implication of this freedom of thought was freedom from constraint, in particular to “criticize freely.” Pagden quotes Immanuel Kant’s Critique of Pure Reason, “Religion through its sanctity may seek to exempt themselves from it (criticism). But they then just awaken suspicion and cannot claim that sincere respect which reason accords only to that which has been able to sustain the test of free and open examination. It is a crime against human nature for any group to put the next age in a position where it would be impossible for it to extend and correct its knowledge.”

In the same vein, Schama quotes Thomas Jefferson from his Notes on the State of Virginia, “Truth is great and will prevail if left to herself...she is the proper and sufficient antagonist to error and has nothing to fear from the conflict unless by human interposition disarmed of her natural weapons, free argument and debate, errors ceasing to be dangerous when it is permitted to fully contradict them.”

My own experience this past fall indicates the wisdom of transparency. The week before I went into the hospital for prostate surgery, I called my most senior colleagues to let them know that I would be having the procedure. I spoke to those clients whom I work with directly. I then drafted a memo to the entire Edelman staff, to be released the moment I got out of surgery, describing my condition and my confidence in a full recovery. Though some of my senior team would have preferred a more nuanced approach, I opted for complete disclosure, because my colleagues had the right to know.

The essence of public engagement is the commitment of companies to “say and do as they say.” In a time of utter distrust, one must make the case for actions then demonstrate progress against those goals. Corporations are made stronger by undergoing this continued test of values and performance, a modern version of the new philosophy of the Enlightenment. I wish each of you a happy new year.

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A complete set of the Babylonian Talmud
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I like reading and find excellent recommendations on this site by Fred Wilson ! New Years Eve we spend with out friend Dr Cesar Augustus Hernandez a prominent Pyschiatrist originally from Puerto Rico !  Cesar is an expert in the field of Addicition !   We also talked a lot about depression  which is a real disease in our time !  So I decided to read a book again that I read years ago ! The Anatomy of Melacholy

On its surface, the book is a medical textbook in which Burton applies his large and varied learning in the scholastic manner to the subject of melancholia (which includes what is now termed clinical depression).
Though presented as a medical text, The Anatomy of Melancholy is as much a sui generis work of literature as it is a scientific or philosophical text, and Burton addresses far more than his stated subject. In fact, the Anatomy uses melancholy as the lens through which all human emotion and thought may be scrutinized, and virtually the entire contents of a 17th-century library are marshalled into service of this goal.[1]
Burton is forthright about his intentions in writing the Anatomy — "I write of melancholy by being busy to avoid melancholy," he concedes. This acknowledged desire to distract and amuse himself motivated Burton to produce a uniquely wide-ranging document, stuffed with digressions and commentary. Whatever its strengths as a medical text or as a historical document, it is the Anatomy's vast breadth — addressing everything from digestion to goblins to the geography of America[1] — and the particularly characteristic voice of its author that are most commonly cited by its admirers as the main sources of its appeal. Both satirical and serious in tone, the Anatomy is "vitalized by (Burton's) pervading humour"[2], and Burton's digressive and inclusive style, often verging on a stream of consciousness, consistently informs and animates the text.
http://en.wikipedia.org/wiki/The_Anatomy_of_Melancholy
I was also reminded of this quote ! "We don't see things as they are we see things as we are !"  Talmud

The Talmud (Hebrew: ?????????) is a record of rabbinic discussions pertaining to Jewish law, ethics, customs, and history. It is a central text of Judaism, second only to the Hebrew Bible in importance.
The Talmud has two components: the Mishnah (c. 200 CE), the first written compendium of Judaism's Oral Law; and the Gemara (c. 500 CE), a discussion of the Mishnah and related Tannaitic writings that often ventures onto other subjects and expounds broadly on the Tanakh.
The terms Talmud and Gemara are often used interchangeably. The Gemara is the basis for all codes of rabbinic law and is much quoted in other rabbinic literature. The whole Talmud is also traditionally referred to as Shas (?"?), a Hebrew abbreviation of shisha sedarim, the "six orders" of the Mishnah.

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EVERYONE SHOULD READ THIS BOOK: The Post-American World

I came across this book through Fred Wilson's blog, and it's one of the most influential works I've read in quite some time. Andrew Badera Friday , Janurary 2

The Post-American World by Fareed Zakaria

My review

rating: 5 of 5 stars
EVERY AMERICAN SHOULD READ THIS BOOK.

Really, everyone, period, should read this book, but most especially, all fearful, reactionary, protectionist sorts that America is rich with today.  Posted by Andrew Badera at 8:29 AM 0 Comments
Labels: book review, books, excellent, Fred Wilson, goodreads, hes, important
http://www.avc.com/ Fred Wilson

Flip Bits Not Burgers: EVERYONE SHOULD READ THIS BOOK: The Post-American World.

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This may be the best discussion yet on short from blogging !  I think that to survive many micro blogging apps will have charge  a fee and categorize by subject ! I use a mac and should be able to receive tweets on Mac not the musings of an SEO Guru!

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