A view from the experts!

December 2, 2008
Google and PR; Adapt to the New Reality

My friend and colleague, Steve Rubel and I had a discussion two weeks ago about adapting our work product to a world in which search is the primary port of entry. An increasing number of journalists and other people access their web-based e-mail and news readers via search applications. We agreed we must make the content easier to find, with natural language queries (which are high ranked terms on Google) that search optimize all materials– including e-mails, press releases, fact sheets, media rooms—thereby helping journalists and bloggers to find relevant facts when they are doing an article. This is a pull model as opposed to our present exclusive reliance on a push model of pitching story ideas. We agreed that we need to create high quality content that is regularly discussed, remixed and linked to, using a human tone and aiming to add value to conversations taking place anyway.  Richard Edelman

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Todays Tabbloid from HP !

Richard Edelman – 6 A.M..

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