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Do marketers have assets?

I gave a talk the other day, and at the end a woman sheepishly asked, "when you talk about an asset, what do you mean?"It's a fair question....

Getting past cluelessness: some tips on getting started on Twitter

I've done a lot of public speaking on Twitterville lately. One of the most valuable parts for me are the questions. It tells me what's on t...

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  Do you find yourself laying awake at night pondering how Bing is able to pull in so much information in it's search result...or maybe as you drift off to sleep you envision Bing images scrolling infinitely or maybe you just in the need for more Bing information? Well, among the Seattle traffic and crisp autumn air we are having Stefan answer your questi […]
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- The Pitch: Alan Warms of Appolicious 2009/09/25
  Alan Warms, CEO of Appolicious, stopped by my office today to give me a rundown of his site - a social network for mobile apps. Right now it's just for iPhone apps, but they will be expanding soon to cover Android and Blackberry. For more see this short video. It's an interesting concept, although I would be eager to see them do more to connect t […]
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- Notes From ad:tech Chicago: "It’s not the last chapter; it is merely Chapter 11" 2009/09/13
  At the start of the month, I had the pleasure of attending and blogging for ad:tech Chicago. I thought I would re-share my notes from one of my favorite sessions of the conference. You can view all of the ad:tech Chicago coverage on the ad:tech blog here. "This is not the end of the newspaper business. It’s not the last chapter; it is merely Chapte […]
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  I bought a cool domain for a project I'm working on, r2.ly. It takes Libya forever to approve these things, but they finally have, and I've changed the DNS to ns1.slicehost.com and ns2.slicehost.com (where I now have an account, with DNS control) but I can't tell what's going wrong cause I don't really know how to debug DNS. I just k […]
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  “One of the most powerful weapons against the new H1N1 virus is summed up in a three-word phrase you first heard from your mother: wash your hands.” Or even more importantly, keep your hands away from your face, especially your eyes. Read more: With Soap and Water or Sanitizer, a Cleaning That Can Stave Off the Flu […]
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- Starbucks releases Free myStarbucks app (iPhone) 2009/09/23
  Starbucks is finally getting into the Mobile App space. Since apps began there have been dedicated Starbucks store finders or Starbucks store finders built into other social location apps but it took the premium coffee company until now to develop their own, official apps. The MyStarbucks app lets you search stores, customize your drinks, learn about [...] […]
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  Tonight, I was talking to a new friend, someone who’s participated here for a while, but also someone I’d yet to meet in person. I asked her how she was doing, and it led to an interesting conversation. You see, a friend of her’s passed recently, and it brought up the question, “did you [...] […]
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