A view from the experts!

December 2, 2008
Google and PR; Adapt to the New Reality

My friend and colleague, Steve Rubel and I had a discussion two weeks ago about adapting our work product to a world in which search is the primary port of entry. An increasing number of journalists and other people access their web-based e-mail and news readers via search applications. We agreed we must make the content easier to find, with natural language queries (which are high ranked terms on Google) that search optimize all materials– including e-mails, press releases, fact sheets, media rooms—thereby helping journalists and bloggers to find relevant facts when they are doing an article. This is a pull model as opposed to our present exclusive reliance on a push model of pitching story ideas. We agreed that we need to create high quality content that is regularly discussed, remixed and linked to, using a human tone and aiming to add value to conversations taking place anyway.  Richard Edelman

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Todays Tabbloid from HP !

Richard Edelman - 6 A.M..

• Richard Edelman - 6 A.M.: The Real HBS Story Image via Wikipedia Plowing your way thru Harvard Business ! I Follow my favorite bloggers on Tabbloid a free service from  Hewlett Packard tabbloid_2008-12-18_10001 Check out the Tabbloid blog for more! Turn your favorite feeds into a personal magazine Pro design Automatic delivery 1-step setup Free No account required......
• Watch This - Authenticities - Edelman Digital Image via Wikipedia "The Only Site I have found that all reads are great Reads"        "TASTY" Watch This - Authenticities - Edelman Digital. Related articles by Zemanta Marketing Authentically with Personal Brands as Corporate All-Stars (micropersuasion.com) ......
• Richard Edelman - 6 A.M.-The Right to Know "My own experience this past fall indicates the wisdom of transparency. The week before I went into the hospital for prostate surgery, I called my most senior colleagues to let them know that I would be having the procedure. I spoke to those clients whom I work with directly. I......
• Transforming Journalism into an “Intellectual Campfire": My Interview with BusinessWeek's John Byrne - Authenticities - Edelman Digital As Always a well crafted article from Edelman Transforming Journalism into an “Intellectual Campfire": My Interview with BusinessWeek's John Byrne - Authenticities - Edelman Digital. ......
• louisgray.com: What FriendFeed Needs to Do To Grow and Keep New Users Image by Thomas Hawk via Flickr I like Louis Gray's take on the new forms of Digital Media !  First I must explain my personal position  I was kicked off Friend Feed for posting a Re-blog about Edelman Digital in the Wrong Room no warning one of their employees......

• Ideas for Blogging Content Pt 2 Business blogging is rife with benefits for anyone who is able to utilize it properly, as it adds a significant amount of value to a company's web presence, increasing search engine visibility and encouraging excellent and meaningful interaction from readers, driving an increase of traffic to your website in the......
• Why Every Business Website Needs a Blog If you’re a business owner, I bet you hear it all the time. “You need a blog…” “you gotta start a blog…” “blogs are the hottest thing going for businesses…” And then you ask yourself, “why the hell do I need a blog?” And then you say, “I don’t have......
• Carnival News I've got a couple of pieces of carnival news that may be of interest to other personal finance bloggers. (Readers who are not bloggers, might wish to move on or read about my new techno-lust.) The Carnival of P2P Lending is looking for bloggers to host upcoming carnivals. It's usually......
• Getting Into the Corporate Blogging Habit As with any task, developing effective habits can mean the difference between success and failure. Many first time corporate bloggers don’t take the time to develop good blogging habits and as a result, they don’t do as well as they should. Here are some tips to help you get into......